Cradle-to-Cradle launches Product Standard 4.0

Posted on 23rd March 2021

The Cradle to Cradle Products Innovation Institute has recently updated its product standard, now in it’s fourth version. According to the institute, the Cradle to Cradle Certified​®​ Product Standard Version 4.0 is “the most ambitious and actionable standard yet for designing and making products today that enable a healthy, equitable and sustainable future.” The standard focuses on key elements that aim to enable brands, manufacturers, retailers and product designers to design products in a more circular way, focussing on Material Health, Product Circularity, Clean Air & Climate Protection, Water & Soil Stewardship, and Social Fairness.

Explore the new Product Standard on the Cradle-to-Cradle website here.